We've reworked the page flow on the home and products pages so that things are easier to navigate. We've had a bunch of "confused by your menu" comments and we're hoping the redesign helps everyone find what they need. The colorizer is temporarily down, until we get all the colors up to date with the new designs. It will return shortly.

If you have any questions about our products or our services, please feel free to contact us here: theANTI at antidesigns dot com.

4 Elements, 1 Movement We've been selling the 4 Elements shirt through undergroundhiphop.com for just about a year now, and we're releasing it on our own site today. The tee comes in red, white, and heather grey and has become one of our best sellers to date.

We've been working towards putting our designs on hoodies for about a year and a half now and we've finally gotten to where we need to be. The Boston Roots design has been printed in white ink on a black hoodie, and is now available on our site.

Since it's December, and we didn't jump on the Black Friday madness, we're gonna get in a belated 1-day sale action on this hoodie...

Sooo for TODAY ONLY ( 12-7-2006 ) we'll be selling this brand spankin new hoodie for $25. After today it will be sold for $30 - still a damn good price for a hoodie.

Finally.
Boston's dopest paper has finally given us some respect and put one of our shirts in their Holiday Gift Guide. Listed in the $25 and under section, the Dig chose the Gman shirt to represent theANTI in their yearly holiday guide. Let's see what they've said about us...

"With its line of Audible Mainframe gear, Anti is one of the few urban clothiers to specifically target Beantown's hip-hop community..."

Audible Mainframe gear? HUH???
We've done some work for Audible in the past, and we have sold shirts at their shows, but damn.
Saying we specifically target Beantown's hip hop community is exactly what we said we wouldn't do from the get go. We're not trying to label ourselves as this or that because our artists range from many backgrounds and styles. If you see us at hip hop shows around this city, its because the hip hop scene here is the shit. Hiphop in Boston has welcomed us with open arms, but we're not setting out to live and die within that circle.

Sorry to say this wasn't what we were hoping it would be from our favorite local paper. Maybe if they helped us out by dropping the website URL in there somewhere, it wouldn't be so bad, but no love there either. Jeez.

This is just a quick post to say thanks to undergroundhiphop.com for letting us come out last weekend to the Fresh Produce event. We had the entire crew minus two - setone was MIA and thecharles was stuck at the door with his homies after the event reached capacity. We posted some flicks in the photos section under "events." The owners of the GoodLife were absurdly good to us, they even let us hang art on the walls. Props to those guys.

theANTI will be in full force this Saturday at GoodLife for Fresh Produce. UndergroundHipHop.com has invited us to be the first featured local line at the event, which is also sponsored by Karmaloop. We're gonna have door prizes for the first 50 or so heads that roll through and we've got some new tricks up our sleeves for this one. Come through - we'll have tons of stuff for sale.

Just added comments abilities to the legal graf walls page. It was extremely tough to get the pieces to fit together. If you have any trouble viewing the map please let us know at theANTI at antidesigns dot com.

The Boston Roots shirt is now available in girl's sizes. We did a run yesterday and the shirts look damn good. Don't sleep on the baby pink!

Yesterday Marc of Wooster Collective posted a very nice article about our legal graf wall page. To say this is big news is an understatement.

Since the post we've gotten 60 or so submissions. A couple duplicates here and there and a bunch of stuff in Denmark and Germany. Unfortunately for those heads, Germany and Denmark seem to be a black hole to Google Maps as of this post. I'm not sure if they plan on expanding there geocoding API or not, but we're going to look into a geocoder for those people who took the time to submit that information to us.

Big thanks goes out to Marc, and a big thanks to everyone who submitted. a